Leadership isn't a superpower. It’s a skill.
Kelleen Lichliter
Hi, I'm Kelleen Lichliter
Founder of Choose to Lead
How We Got HereÂ
I know that feeling. You were the "go-to" person. You hit every deadline, crushed every goal, and made the hard work look easy. So, naturally, you got the "big" promotion.
But suddenly, the rules changed. The "doing" turned into "managing," and the confidence you had as an individual contributor was replaced by a constant, quiet guesswork.
I’ve spent years watching brilliant, heart-centered people hit a wall. I’ve seen the 60-hour weeks, the Sunday night anxiety, and the burnout that follows. This is not because they aren’t "natural" leaders, but because they were never given the Operating System for the job.
I’m here to bridge that gap. I believe that being a great leader is a beautiful blend of technical skill and heart-centered practice. I’ve dedicated my career to teaching new managers how to stop "trying to do it all" and start leading with a blueprint that actually works.
Why Choose to Lead?Â
Because you deserve a leadership style as brilliant as your work.
My approach is rooted in professional rigor and data, because because moving from doing the work to leading the work requires more than just a vibe. It requires a system.
I’ve spent years mastering the craft of leadership so I can give you the shortcut. As an iPEC-trained coach (CPC, ELI-MP) with an ICF ACC credential, I bring a proven structure to our work. I’ve helped dozens of leaders go from 60-hour weeks to 40-hour balance, and I’ve packaged all that "know-how" into my Learn to Lead framework.
What Client's Are Saying
Andrea P.
“Working with Kelleen has been such a meaningful experience. She’s helped me discover new tools and refine the ones I already had to better navigate my leadership challenges. What I appreciate most is how she helps uncover the real root of an issue and guides me to find the right way to work through it. Our conversations have also made me feel seen and understood — it’s been such a relief to know I’m not alone or “crazy” for the struggles I face. I’m so grateful for her insight, empathy, and the space she creates for honest reflection and growth."
Chris M.
"I was really nervous about having a difficult conversation with a low-performer, but the scripts provided in the program were a total lifesaver. It moved me from being 'the bad guy' to just being a professional manager following a process. I loved that I could just listen to the audio lessons while I was walking the dog or driving to the office. Definitely worth the investment!"
Jamie L.
"I’ll be honest, I didn't think I had time for a leadership course, but the 90-minute weekly blocks made it actually doable. I used to spend my whole day just doing my team's work because it felt 'faster' than explaining it. This course helped me realize I was stuck in a loop and gave me the steps to finally step back and lead. Now, my team is actually handling things on their own, and I’m not working until 8:00 PM every night. If you feel like you’re drowning in your to-do list, you need this."
Make the choice to lead.
Choose the path that fits how you want to grow.
Learn to Lead
Best for new managers who want structure and skills. Self-paced leadership training for high-performing individual contributors and new managers, built around 20 practical skills you can use immediately at work.Â
1-on-1 coaching
Best for managers facing high-stakes situations or fast growth. High-impact, 1:1 coaching to help you install a custom leadership operating system and reclaim your 40-hour week.
Lead-in Library
Best if you’re just getting started and want quick wins. Stop the guesswork. Start leading with these curated tools, templates, and mini-trainings designed to help you reclaim your time.
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